Physics – Condensed Matter – Statistical Mechanics
Scientific paper
2002-11-04
Physics
Condensed Matter
Statistical Mechanics
7 pages, 6 figures; v2: cosmetic changes
Scientific paper
10.1016/S0378-4371(02)01904-0
A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spread of opinions among customers. It is shown via standard Monte Carlo simulations that very simple rules and inclusion of an external field -- an advertising campaign -- lead to phase transitions.
Sznajd--Weron Katarzyna
Weron Rafal
No associations
LandOfFree
How effective is advertising in duopoly markets? does not yet have a rating. At this time, there are no reviews or comments for this scientific paper.
If you have personal experience with How effective is advertising in duopoly markets?, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and How effective is advertising in duopoly markets? will most certainly appreciate the feedback.
Profile ID: LFWR-SCP-O-73617