How effective is advertising in duopoly markets?

Physics – Condensed Matter – Statistical Mechanics

Scientific paper

Rate now

  [ 0.00 ] – not rated yet Voters 0   Comments 0

Details

7 pages, 6 figures; v2: cosmetic changes

Scientific paper

10.1016/S0378-4371(02)01904-0

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spread of opinions among customers. It is shown via standard Monte Carlo simulations that very simple rules and inclusion of an external field -- an advertising campaign -- lead to phase transitions.

No associations

LandOfFree

Say what you really think

Search LandOfFree.com for scientists and scientific papers. Rate them and share your experience with other people.

Rating

How effective is advertising in duopoly markets? does not yet have a rating. At this time, there are no reviews or comments for this scientific paper.

If you have personal experience with How effective is advertising in duopoly markets?, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and How effective is advertising in duopoly markets? will most certainly appreciate the feedback.

Rate now

     

Profile ID: LFWR-SCP-O-73617

  Search
All data on this website is collected from public sources. Our data reflects the most accurate information available at the time of publication.