Advertising effects in Sznajd marketing model

Details Advertising effects in Sznajd marketing model Advertising effects in Sznajd marketing model

2002-07-06

arxiv.org/abs/cond-mat/0207181v1

Physics

Condensed Matter

Statistical Mechanics

5 pages including 3 figs., for IJMPC 14, No.1

Scientific paper

10.1142/S0129183103004255

The traditional Sznajd model, as well as its Ochrombel simplification for
opinion spreading, are applied to marketing with the help of advertising. The
larger the lattice is the smaller is the amount of advertising needed to
convince the whole market

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