Who is the customer in higher education?

Details Who is the customer in higher education? Who is the customer in higher education?

2006-12-13

arxiv.org/abs/physics/0612117v1

Physics

Physics Education

4 pages

Scientific paper

As education systems move toward business models of operation, there is a strong tendency to misidentify the student as the customer. Rather than being the customer in a business model, the student enters as the raw material and leaves as a value-added product. Misidentifying the student as the customer leads to interpretation of the course credit or degree as the product. The true product is the additional knowledge, skill, and ability that course credit and degree should represent. Consequences are potentially disastrous, because the notion that "the customer is always right" can lead to the perceived product (course credit or degree) meeting the desires of the misidentified "customer" (student) rather than the real product (value added to student) meeting the standards of the properly identified customers (future employers and taxpayers).

Affiliated with

Also associated with

No associations

Rating

Who is the customer in higher education? does not yet have a rating. At this time, there are no reviews or comments for this scientific paper.

If you have personal experience with Who is the customer in higher education?, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Who is the customer in higher education? will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFWR-SCP-O-585540