The Naming Game in Social Networks: Community Formation and Consensus Engineering

Details The Naming Game in Social Networks: Community Formation and Consensus Engineering The Naming Game in Social Networks: Community Formation and Consensus Engineering

2010-08-05

arxiv.org/abs/1008.1096v1

Journal of Economic Interaction and Coordination 4, 221-235 (2009)

Physics

Physics and Society

The original publication is available at http://www.springerlink.com/content/70370l311m1u0ng3/

Scientific paper

10.1007/s11403-009-0057-7

We study the dynamics of the Naming Game [Baronchelli et al., (2006) J. Stat. Mech.: Theory Exp. P06014] in empirical social networks. This stylized agent-based model captures essential features of agreement dynamics in a network of autonomous agents, corresponding to the development of shared classification schemes in a network of artificial agents or opinion spreading and social dynamics in social networks. Our study focuses on the impact that communities in the underlying social graphs have on the outcome of the agreement process. We find that networks with strong community structure hinder the system from reaching global agreement; the evolution of the Naming Game in these networks maintains clusters of coexisting opinions indefinitely. Further, we investigate agent-based network strategies to facilitate convergence to global consensus.

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