#SDOisGO: Using Social Media to Create Community

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Scientific paper

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Scientific paper

Twitter, the newest wave in social media, redefines our understanding of community. No longer are people confined by geography, but rather communities are formed through individuals seeking out others of like mind, creating groups with common beliefs and interests without the constraints of distance. NASA has begun hosting "tweetups," or meet-ups of twitter followers interested in NASA and space. The initial tweetups were based purely on gathering in a single location and sharing a unique experience. By taking the approach that tweetups should not be limited by location, the SDO team was able to include and inspire a larger community of space enthusiasts and newcomers than were able to be present at the launch and first light events.

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