Optimization of a Future RLV Business Case using Multiple Strategic Market Prices

Computer Science

Scientific paper

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Scientific paper

There is a lack of depth in the current paradigm of conceptual level economic models used to evaluate the value and viability of future capital projects such as a commercial reusable launch vehicle (RLV). Current modeling methods assume a single price is charged to all customers, public or private, in order to optimize the economic metrics of interest. This assumption may not be valid given the different utility functions for space services of public and private entities. The government's requirements are generally more inflexible than its commercial counterparts. A government's launch schedules are much more rigid, choices of international launch services restricted, and launch specifications generally more stringent as well as numerous. These requirements generally make the government's demand curve more inelastic. Subsequently, a launch vehicle provider will charge a higher price (launch price per kg) to the government and may obtain a higher level of financial profit compared to an equivalent a commercial payload. This profit is not a sufficient condition to enable RLV development by itself but can help in making the financial situation slightly better. An RLV can potentially address multiple payload markets; each market has a different price elasticity of demand for both the commercial and government customer. Thus, a more resilient examination of the economic landscape requires optimization of multiple prices in which each price affects a different demand curve. Such an examination is performed here using the Cost and Business Analysis Module (CABAM), an MS-Excel spreadsheet-based model that attempts to couple both the demand and supply for space transportation services in the future. The demand takes the form of market assumptions (both near-term and far-term) and the supply comes from user-defined vehicles that are placed into the model. CABAM represents RLV projects as commercial endeavors with the possibility to model the effects of government contribution, tax-breaks, loan guarantees, etc. The optimization performed here is for a 3rd Generation RLV program. The economic metric being optimized (maximized) is Net Present Value (NPV) based upon a given company financial structure and cost of capital assumptions. Such an optimization process demands more sophisticated optimizers and can result in non-unique solutions/local minimums if using gradient-based optimization. Domain spanning/evolutionary algorithms are used to obtain the optimized solution in the design space. These capabilities generally increase model calculation time but incorporate realistic pricing portfolios than just assuming one unified price for all launch markets. This analysis is conducted with CABAM running in Phoenix Integration's ModelCenter 4.0 collaborative design environment using the SpaceWorks Engineering, Inc. (SEI) OptWorks suite of optimization components.

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