Condensation in an Economic Model with Brand Competition

Physics – Physics and Society

Scientific paper

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Accepted in: International Journal of Modern Physics C

Scientific paper

10.1142/S0129183106008832

We present a linear agent based model on brand competition. Each agent belongs to one of the two brands and interacts with its nearest neighbors. In the process the agent can decide to change to the other brand if the move is beneficial. The numerical simulations show that the systems always condenses into a state when all agents belong to a single brand. We study the condensation times for different parameters of the model and the influence of different mechanisms to avoid condensation, like anti monopoly rules and brand fidelity.

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