Physics – Physics and Society
Scientific paper
2002-07-04
Physica A, Volume 316, Issues 1-4, 15 December 2002, Pages 413-429
Physics
Physics and Society
15 pages, 8 figures
Scientific paper
10.1016/S0378-4371(02)01215-3
We propose a continuum model for the description of buyer and seller dynamics in an Internet market. The relevant variables are the research effort of buyers and the sellers' reputation building process. We show that, if a commercial web-site gives consumers the possibility to rate credibly sellers they bargained with, vendors are forced to be more honest. This leads to mutual beneficial symbiosis between buyers and sellers; the overall enhanced volume of transactions contributes ultimately to the web-site, which facilitates the matchmaking service.
Laureti Paolo
Slanina Frantisek
Yu Yi-Kuo
Zhang Yi-Cheng
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