Branching Dynamics of Viral Information Spreading

Details Branching Dynamics of Viral Information Spreading Branching Dynamics of Viral Information Spreading

2011-10-09

arxiv.org/abs/1110.1884v1

Physics

Physics and Society

15 pages, 9 figures. Accepted in Physical Review E

Scientific paper

Despite its importance for rumors or innovations propagation, peer-to-peer collaboration, social networking or Marketing, the dynamics of information spreading is not well understood. Since the diffusion depends on the heterogeneous patterns of human behavior and is driven by the participants' decisions, its propagation dynamics shows surprising properties not explained by traditional epidemic or contagion models. Here we present a detailed analysis of our study of real Viral Marketing campaigns where tracking the propagation of a controlled message allowed us to analyze the structure and dynamics of a diffusion graph involving over 31,000 individuals. We found that information spreading displays a non-Markovian branching dynamics that can be modeled by a two-step Bellman-Harris Branching Process that generalizes the static models known in the literature and incorporates the high variability of human behavior. It explains accurately all the features of information propagation under the "tipping-point" and can be used for prediction and management of viral information spreading processes.

Affiliated with

Also associated with

No associations

Rating

Branching Dynamics of Viral Information Spreading does not yet have a rating. At this time, there are no reviews or comments for this scientific paper.

If you have personal experience with Branching Dynamics of Viral Information Spreading, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Branching Dynamics of Viral Information Spreading will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFWR-SCP-O-146203