Physics – High Energy Physics – High Energy Physics - Phenomenology
Scientific paper
2001-08-17
Physics
High Energy Physics
High Energy Physics - Phenomenology
Talk presented at International Europhysics Conference on High Energy Physics, July 12-18, 2001, Budapest, Hungary (submitted
Scientific paper
We apply the QCD factorization approach to exclusive, radiative B meson decays in the region of small invariant photon mass. We calculate factorizable and non-factorizable corrections to leading order in the heavy quark mass expansion and next-to-leading order in the strong coupling constant. Phenomenological consequences for the B -> K* gamma decay rate and the B -> K* ell+ ell- forward-backward asymmetry are discussed.
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