A theory of web traffic

Details A theory of web traffic A theory of web traffic

2007-11-08

arxiv.org/abs/0711.1235v2

Europhysics Letters, 82 (2008) 28006

Physics

Physics and Society

Scientific paper

10.1209/0295-5075/82/28006

We analyze access statistics of several popular webpages for a period of several years. The graphs of daily downloads are highly non-homogeneous with long periods of low activity interrupted by bursts of heavy traffic. These bursts are due to avalanches of blog entries, referring to the page. We quantitatively explain this behavior using the theory of branching processes. We extrapolate these findings to construct a model of the entire web. According to the model, the competition between webpages for viewers pushes the web into a self-organized critical state. In this regime, the most interesting webpages are in a near-critical state, with a power law distribution of traffic intensity.

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