Attracting the Media

Details Attracting the Media Attracting the Media

Dec 2005

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2005ca05.conf...32h&link_type=abstract

In IAU Commission 55: Communicating Astronomy with the Public 2005 conference proceedings, Munich, 2005, I. Robson & L. L. Chris

Astronomy and Astrophysics

Astronomy

Scientific paper

The media provide the essential conduit for the mass communication of science. Yet the factors that contribute to a successful media production are not necessarily those regarded as most important by the astronomy researcher. Taking television as the prime example of a medium of mass communication, I examine some of the elements that are involved in the creation of a successful and infl uential astronomy programme.
These include persuading the "gatekeepers" who control the media that they should screen a programme on astronomy; choosing a riveting topic; writing an absorbing script; selecting the right human interest; and creating visuals-including graphic sequences-that are compelling to watch.

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