Astronomy and Astrophysics – Astronomy
Scientific paper
Sep 2011
adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2011aspc..443..147s&link_type=abstract
Earth and Space Science: Making Connections in Education and Public Outreach. Proceedings of a conference held at the University
Astronomy and Astrophysics
Astronomy
Scientific paper
It's tempting to jump on the social media bandwagon and insist your organization needs Facebook, twitter, etc. But, when funds are limited, social media and related publicity must be carefully thought out. The NASA Night Sky Network, which is managed by the Astronomical Society of the Pacific, has developed widgets for websites and blogs, an iPhone app, and a Facebook presence. This is all to attract, inform, and reach the next generation of amateur astronomers, with no additional work needed from the amateur astronomy community who are members of the Night Sky Network. Outreach professionals will gain valuable insight from our experience, and may replicate this model to design their own social media and technology plan.
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