The Credibility of Science Communication

Details The Credibility of Science Communication The Credibility of Science Communication

Oct 2007

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2007capj....1....5n&link_type=abstract

Communicating Astronomy with the Public Journal, Volume 1, p.5

Astronomy and Astrophysics

Astronomy

Scientific paper

Current developments in the media marketplace and an increased need for visibility to secure funding are leading inevitably to faster, simpler and more aggressive science communication. This article presents the results of an exploratory study of potential credibility problems in astronomy press releases, their causes, consequences and possible remedies. The study consisted of eleven open-ended interviews with journalists, scientists and public information officers. Results suggest that credibility issues are central to communication, deeply integrated into the workflow and can have severe consequences for the actors (especially the scientist), but are an unavoidable part of the communication process.

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