Specific Characteristics of Applying the Paired Comparison Method for Parameterization of Consumer Wants

Computer Science – Other Computer Science

Scientific paper

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10 pages, exposed on 5th International Conference "Actualities and Perspectives on Hardware and Software" - APHS2009, Timisoar

Scientific paper

The article describes the main problems concerned with using expert
assessment method in consumer preference researches. The author proved the
expediency of using a 3-point measurement scale. The author suggested an
algorithm for controlling the judgments' consistency that includes analyzing
and correcting the input estimates in real-time mode.

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