Scientists are From Venus, Journalists are From Mars: Bridging the Two Worlds

Details Scientists are From Venus, Journalists are From Mars: Bridging the Two Worlds Scientists are From Venus, Journalists are From Mars: Bridging the Two Worlds

Dec 2006

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2006agufm.u43d..03b&link_type=abstract

American Geophysical Union, Fall Meeting 2006, abstract #U43D-03

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3099 General Or Miscellaneous

Scientific paper

Media coverage of issues ranging from climate change to evolution often shapes public awareness and opinions about these topics and the science behind them. While scientists can play a critical social role as a resource for journalists and as a valuable information source for the public, they are often frustrated with how their work is portrayed in the press or choose to avoid public discussions completely. In order for science-based policy measures to succeed, scientists must engage in these public discussions and learn how to communicate more effectively - not only with each other, but also with the media, the public, and policy makers. This requires being able to put themselves in the shoes of their audiences. This presentation will provide insights into the world of journalism and offer practical steps that scientists can take to ensure that their research will register on the public's radar screen. Presenter Nancy Baron, Lead Communications Trainer for the Aldo Leopold Program (ALLP) and Ocean Science Outreach Director for COMPASS works closely with leading scientists to help them communicate the contents and importance of their work more effectively and make their science "news" without compromising scientific integrity or credibility.

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