Podcast, Blogs and New Media Outreach Techniques For Addressing Busy Lifestyles

Computer Science – Learning

Scientific paper

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Scientific paper

Podcasts, blogs, RSS, peer-to-peer networking and other forms of new media communication present an opportunity to connect with an audience that is traditionally interested in science, yet often disconnected from it due to limitations on time. Users can play a passive role in these new technologies, which is perfect for those living busy lifestyles. At the same time, the affordability and simplicity of the technologies give astronomers a rare opportunity to share their discoveries directly with the public, bypassing many traditional gatekeepers.
We will give a brief summary of the new technologies and ideas about how they can be applied to astronomical outreach and education. We will also discuss results from formal assessment projects we have completed involving our personal projects. For example, in one podcast we run (Slacker Astronomy) we have found that roughly 2/3rd of our 15,000 weekly listeners use the podcast as their only channel for astronomical news and 60% of them moved from passive to active consumers of astronomical news.

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