Optimizing On-Line Advertising

Details Optimizing On-Line Advertising Optimizing On-Line Advertising

2010-11-24

arxiv.org/abs/1011.5364v1

Computer Science

Information Retrieval

18 pages

Scientific paper

We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goal is to maximize the expected revenue in a given period of time, i.e. the total profit produced by the impressions, which depends on profit-generating events such as the impressions themselves, the ensuing clicks and registrations. Moreover we must take into consideration the possibility that the constraints could change in time in a way that cannot always be foreseen.

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