NASA Blueshift: Mobilizing The Astronomy-Interested Public Through New Media

Details NASA Blueshift: Mobilizing The Astronomy-Interested Public Through New Media NASA Blueshift: Mobilizing The Astronomy-Interested Public Through New Media

Jan 2010

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2010aas...21546505m&link_type=abstract

American Astronomical Society, AAS Meeting #215, #465.05; Bulletin of the American Astronomical Society, Vol. 42, p.504

Astronomy and Astrophysics

Astrophysics

Scientific paper

Public interest in astronomy content is moving from mere consumption to full interaction. With the introduction of services such as Twitter, Facebook, and YouTube, audiences are eager to engage directly with content - and its creators - in more personal ways. Wikipedia is estimated to represent 100 million hours of accumulated human thought, time spent on research, discussion, and collection of information and ideas. Sites are utilizing this "social surplus" and engaging audiences to spend their free time immersed in collaboration and communication.
In 2007, the Astrophysics Science Division at NASA Goddard Space Flight Center began Blueshift, a podcasting effort to provide listeners with a "backstage pass" to what's happening within the division. After focus group reviews, this effort was re-launched as part of a larger new media effort to share how and why we do science. Each episode is a cornerstone for various means of engagement, including supporting content in blogs and Twitter. We seek to engage listeners as contributors and collaborators, sharing ideas and steering the focus of future content. As we seek to build upon the interest generated during the International Year of Astronomy, we are interested in experimenting with these new forms of interaction and assessing their impacts.

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