Motif Analysis in the Amazon Product Co-Purchasing Network

Details Motif Analysis in the Amazon Product Co-Purchasing Network Motif Analysis in the Amazon Product Co-Purchasing Network

2010-12-18

arxiv.org/abs/1012.4050v1

Computer Science

Social and Information Networks

5 pages, 8 figures

Scientific paper

Online stores like Amazon and Ebay are growing by the day. Fewer people go to departmental stores as opposed to the convenience of purchasing from stores online. These stores may employ a number of techniques to advertise and recommend the appropriate product to the appropriate buyer profile. This article evaluates various 3-node and 4-node motifs occurring in such networks. Community structures are evaluated too.These results may provide interesting insights into user behavior and a better understanding of marketing techniques.

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