Computer Science – Computer Science and Game Theory
Scientific paper
2008-05-21
Computer Science
Computer Science and Game Theory
to appear NetCoop 2008
Scientific paper
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the promotion of new products or the diffusion of technologies. A social network can be represented by a graph where the nodes are individuals and the edges indicate a form of social relationship. The flow of influence through this network can be thought of as an increasing process of active nodes: as individuals become aware of new technologies, they have the potential to pass them on to their neighbours. The goal of marketing is to trigger a large cascade of adoptions. In this paper, we develop a mathematical model that allows to analyze the dynamics of the cascading sequence of nodes switching to the new technology. To this end we describe a continuous-time and a discrete-time models and analyse the proportion of nodes that adopt the new technology over time.
Amini Hamed
Draief Moez
Lelarge Marc
No associations
LandOfFree
Marketing in Random Networks does not yet have a rating. At this time, there are no reviews or comments for this scientific paper.
If you have personal experience with Marketing in Random Networks, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Marketing in Random Networks will most certainly appreciate the feedback.
Profile ID: LFWR-SCP-O-289577