Levels of Product Differentiation in the Global Mobile Phones Market

Details Levels of Product Differentiation in the Global Mobile Phones Market Levels of Product Differentiation in the Global Mobile Phones Market

2006-07-31

arxiv.org/abs/cs/0607144v1

Computer Science

Other Computer Science

Scientific paper

The sixth product level called compliant product is a connecting element
between the physical product characteristics and the strategy of the producer
company. The article discusses the differentiation among the product offers of
companies working in the global markets, as well as the strategies which they
use and could use in that respect.

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