IYA: Using New Media to Reach Broad Audiences

Astronomy and Astrophysics – Astronomy

Scientific paper

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Scientific paper

The International Year of Astronomy New Media Working Group (IYA NMWG) seeks to flood the Internet with ways to learn about astronomy and increase interaction among professionals, amateurs, and laypeople. Our primary audiences are amateur astronomers, astronomy and space enthusiasts, and image lovers, but secondary audiences include science fiction fans, online gamers, and skeptics. We aim to build lasting programs and partnerships that will continue beyond 2009.
Our weapon of choice is New Media. New Media differ from traditional media (such as television, radio, and print) in their informality. Many forms of New Media start as user-provided content. New Media content-building infrastructures answer the content provider's creative whims, and New-Media content can be commented upon, shared, borrowed, adopted, edited, and re-posted by a broad audience.
Classic examples of New Media include blogs and podcasts. This media is typically distributed through content-specific websites and RSS feeds, which allow individual Internet users to select preferred streams of media (including text, audio, and video) to be delivered to them automatically.

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