How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams

Details How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams

2012-01-30

arxiv.org/abs/1201.6095v1

Computer Science

Information Retrieval

12 pages, 4 figures

Scientific paper

The core of the Web is a hyperlink navigation system collaboratively set up by webmasters to help users find desired websites. But does this system really work as expected? We show that the answer seems to be negative: there is a substantial mismatch between hyperlinks and the pathways that users actually take. A closer look at empirical surfing activities reveals the reason of the mismatch: webmasters try to build a global virtual world without geographical or cultural boundaries, but users in fact prefer to navigate within more fragmented, language-based groups of websites. We call this type of behavior "preferential navigation" and find that it is driven by "local" search engines.

Affiliated with

Also associated with

No associations

Rating

How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams does not yet have a rating. At this time, there are no reviews or comments for this scientific paper.

If you have personal experience with How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFWR-SCP-O-358903