Household-Specific Regressions Using Clickstream Data

Details Household-Specific Regressions Using Clickstream Data Household-Specific Regressions Using Clickstream Data

2006-09-08

arxiv.org/abs/math/0609226v1

Statistical Science 2006, Vol. 21, No. 2, 247-255

Mathematics

Statistics Theory

Published at http://dx.doi.org/10.1214/088342306000000150 in the Statistical Science (http://www.imstat.org/sts/) by the Insti

Scientific paper

10.1214/088342306000000150

This paper makes three contributions: (1) the paper provides a better understanding of online behavior by showing the main drivers of Internet portal choice, (2) the rich data allow for a deeper understanding of brand substitution patterns than previously possible and (3) the paper introduces a wider statistics community to a new data opportunity and a recently developed method.

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