Hands-on Science Communication

Computer Science – Learning

Scientific paper

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Scientific paper

Many of the most important questions studied in science touch on fundamental issues with a great popular appeal, such as: How was the world created? How did life arise? Are we alone? How does it all end? Communication of science to the public is important and will play an even greater role in the coming years. The communication of achieved results is more and more often seen as a natural and mandatory activity to inform the public, attract funding, and attract science students. In some countries university statutes are even being rewritten in these years to include communication with the public as the third mandatory function besides research and education. A number of interesting "lessons learned" from the daily work at the Education and Outreach (EPO) office of the European Space Agency's Hubble Space Telescope will be presented. The topics include conventional as well as unconventional issues such as: • How does the flow of communication from scientist to public work, which actors are involved, and which pitfalls are present in their interaction? How can possible problems be avoided? • What are the criteria that determine whether press releases "make it" or not? • How can a commercial approach benefit an EPO office? • What is the right skills base in a modern EPO office? • How can modern technology be used to communicate science more efficiently?

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