From Mars to Media: The Phoenix Mars Mission and the Challenges of Real-Time, Multimedia Science Communication and Public Education

Details From Mars to Media: The Phoenix Mars Mission and the Challenges of Real-Time, Multimedia Science Communication and Public Education From Mars to Media: The Phoenix Mars Mission and the Challenges of Real-Time, Multimedia Science Communication and Public Education

Dec 2008

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2008agufmed41a0567b&link_type=abstract

American Geophysical Union, Fall Meeting 2008, abstract #ED41A-0567

Computer Science

Multimedia

0815 Informal Education, 5462 Polar Regions, 6225 Mars, 6620 Science Policy (0485)

Scientific paper

Although the Mars Exploration Rovers, Mars Reconnaissance Orbiter, and Mars Odyssey Missions set the standard for science communication and public education about Mars, the Phoenix Mission was presented with robust new communication challenges and opportunities. The new frontier includes Web 2.0, international forums, internal and external blogs, social networking sites, as well as the traditional media and education outlets for communicating science and information. We will explore the highlights and difficulties of managing the 'message from Mars' in our current multimedia saturated world while balancing authentic science discoveries, public expectations, and communication demands. Our goal is to create a more science savvy public and a more communication oriented science community for the future. The key issues are helping the public and our scientists distinguish between information and knowledge and managing the content that connects the two.

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