Exploring Text Virality in Social Networks

Details Exploring Text Virality in Social Networks Exploring Text Virality in Social Networks

2012-03-25

arxiv.org/abs/1203.5502v1

Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media (ICWSM 2011), 17-21 July 2011, Barcelona, S

Computer Science

Computation and Language

Scientific paper

This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being spread, rather than to the influencers who spread it, (b) virality is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised and they only partially overlap. To give ground to our claims, we provide initial experiments in a machine learning framework to show how various aspects of virality can be independently predicted according to content features.

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