Evaluation of “The Space Place,” a NASA Integrated, Multi-mission Education and Public Outreach Program

Biology – Quantitative Biology – Quantitative Methods

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Scientific paper

The Space Place is an integrated NASA education and public outreach program, so far representing over 40 different NASA missions. It combines Web-based, printed, and externally published media to reach underserved audiences across the nation. Its primary mission is to develop and provide a highly desirable suite of attractive and educational products designed to appeal to and immerse the general public in space exploration. Its primary target audience is elementary school age kids.
The program has developed an extensive network of partnerships with museums and libraries in rural areas, English and Spanish language newspapers, astronomy societies, rocketry clubs, and national youth organizations. Materials are distributed monthly through all these channels.
Originally a New Millennium Program (NMP) outreach effort only, it is open to all NASA missions. NMP (a NASA-level program managed out of the Jet Propulsion Laboratory) continues to provide the base of support to build and maintain the outreach program’s infrastructure.
Obtaining independent evaluation and reporting of the effectiveness of the program is one of NASA’s requirements for education and public outreach efforts. The Program Evaluation and Research Group (PERG) at Lesley University, Cambridge, MA, was retained to perform this service for The Space Place. PERG is also evaluating education and public outreach programs for NASA’s Science Mission Directorate.
PERG recently delivered a report evaluating The Space Place program. Using both qualitative and quantitative methods, PERG surveyed representative samples of Space Place partner museums, astronomy clubs, and newspapers. The survey included questions about all the products the program provides. The report concludes that The Space Place fills a niche by serving small institutions, giving them a personal alliance with NASA that they would otherwise not have. By providing free, quality materials, The Space Place program provides these under-served populations access to space and science as only NASA can.

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