Entering New Markets-a Challenge in Times of Crisis

Details Entering New Markets-a Challenge in Times of Crisis Entering New Markets-a Challenge in Times of Crisis

2010-10-28

arxiv.org/abs/1010.6050v1

Proceedings of the 3rd World Congress on the Advancement of Scholarly Research in Science, Economics, Law and Culture, New Yor

Economy

Quantitative Finance

General Finance

10 pages, 3 tables, 5 figures

Scientific paper

After September 2008, the advanced economies severe decline caused demand for emerging economies' exports to drop and the crisis became truly global, much deeper and broader than expected. In these times of global depression, most countries and companies are affected, some more than others. The financial crisis has turned out to be much deeper and broader than expected. Entering new markets has always been a hazardous entrepreneurial attempt, but also a rewarding one, in the case of success. The paper aims to asses the market entry risk of a company trying to make a good acquisition, to buy shares of another company, activating in a foreign country. For this purpose, the case of Electroputere S.A., the old Romanian producer of railway equipment, has been chosen. The data were collected from the records of Bucharest Stock Exchange. After two years from the acquisition, one can draw a conclusion whether the strategy of the investor was a good one or a waste of money.

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