Emergence of product differentiation from consumer heterogeneity and asymmetric information

Economy – Quantitative Finance – Trading and Market Microstructure

Scientific paper

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12 pages, 12 figures

Scientific paper

10.1140/epjb/e2008-00289-3

We introduce a fully probabilistic framework of consumer product choice based
on quality assessment. It allows us to capture many aspects of marketing such
as partial information asymmetry, quality differentiation, and product
placement in a supermarket.

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