Efficient Detection of Hot Span in Information Diffusion from Observation

Details Efficient Detection of Hot Span in Information Diffusion from Observation Efficient Detection of Hot Span in Information Diffusion from Observation

2011-10-12

arxiv.org/abs/1110.2659v1

Computer Science

Social and Information Networks

7 pages, 11 figures; IJCAI11 Workshop on Link Analysis in Heterogeneous Information Networks

Scientific paper

We addressed the problem of detecting the change in behavior of information diffusion from a small amount of observation data, where the behavior changes were assumed to be effectively reflected in changes in the diffusion parameter value. The problem is to detect where in time and how long this change persisted and how big this change is. We solved this problem by searching the change pattern that maximizes the likelihood of generating the observed diffusion sequences. The naive learning algorithm has to iteratively update the patten boundaries, each requiring optimization of diffusion parameters by the EM algorithm, and is very inefficient. We devised a very efficient search algorithm using the derivative of likelihood which avoids parameter value optimization during the search. The results tested using three real world network structures confirmed that the algorithm can efficiently identify the correct change pattern. We further compared our algorithm with the naive method that finds the best combination of change boundaries by an exhaustive search through a set of randomly selected boundary candidates, and showed that the proposed algorithm far outperforms the native method both in terms of accuracy and computation time.

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