Computer Science – Computation and Language
Scientific paper
2012-04-24
Computer Science
Computation and Language
To appear at ACL 2012. 9 pages, 2 figures
Scientific paper
In recent years there has been a growing interest in crowdsourcing methodologies to be used in experimental research for NLP tasks. In particular, evaluation of systems and theories about persuasion is difficult to accommodate within existing frameworks. In this paper we present a new cheap and fast methodology that allows fast experiment building and evaluation with fully-automated analysis at a low cost. The central idea is exploiting existing commercial tools for advertising on the web, such as Google AdWords, to measure message impact in an ecological setting. The paper includes a description of the approach, tips for how to use AdWords for scientific research, and results of pilot experiments on the impact of affective text variations which confirm the effectiveness of the approach.
Guerini Marco
Stock Oliviero
Strapparava Carlo
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