Doubleclick Ad Exchange Auction

Details Doubleclick Ad Exchange Auction Doubleclick Ad Exchange Auction

2012-04-02

arxiv.org/abs/1204.0535v1

Computer Science

Computer Science and Game Theory

Scientific paper

Display advertisements on the web are sold via ad exchanges that use real
time auction. We describe the challenges of designing a suitable auction, and
present a simple auction called the Optional Second Price (OSP) auction that is
currently used in Doubleclick Ad Exchange.

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