Constructing a maximum utility slate of on-line advertisements

Details Constructing a maximum utility slate of on-line advertisements Constructing a maximum utility slate of on-line advertisements

2007-06-09

arxiv.org/abs/0706.1318v1

Computer Science

Discrete Mathematics

Scientific paper

We present an algorithm for constructing an optimal slate of sponsored search advertisements which respects the ordering that is the outcome of a generalized second price auction, but which must also accommodate complicating factors such as overall budget constraints. The algorithm is easily fast enough to use on the fly for typical problem sizes, or as a subroutine in an overall optimization.

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