Combining Social Media with Innovative Ways of Communicating about the James Webb Space Telescope

Details Combining Social Media with Innovative Ways of Communicating about the James Webb Space Telescope Combining Social Media with Innovative Ways of Communicating about the James Webb Space Telescope

Jan 2012

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2012aas...21934704m&link_type=abstract

American Astronomical Society, AAS Meeting #219, #347.04

Astronomy and Astrophysics

Astronomy

Scientific paper

In keeping with the cutting-edge nature of the James Webb Space Telescope, NASA is using a variety of social and interactive media to engage the public. While we do have a regularly updated static website, we are now also using various interactives (like Flash games and a 3D Tour of the spacecraft) to better explain what the Webb telescope is and how it works. To encourage future generations, we are a partner in an educational engineering design challenge which makes use of a virtual Second Life-like world. Additionally, the public can now watch Webb come together before their eyes by accessing our live webcam, which shows telescope hardware being built in our cleanroom.
We are working to make Webb as much of a part of pop culture as the Hubble Space Telescope is. We facilitated the filming of a "Late Night with Jimmy Fallon” segment (called "Hubble Gotchu") featuring Webb and Webb scientists at NASA's Goddard Space Flight Center. A visit to the highly rated sitcom "The Big Bang Theory” resulted in Webb lithos, magnets, posters, a scale model, and more being regularly featured on the set of the show.
The most important aspect to creating interesting ways to engage the public is having the ability to communicate and form relationships with as many people as possible. To that end, we are using tools like blogs (e.g., NASA Blueshift) and popular social media (Facebook, Twitter, YouTube, and Flickr) to reach out to as many people as we can and to enable them to share and spread the content we provide.

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