Astronomy and Astrophysics – Astronomy
Scientific paper
Jun 2008
adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2008ca07.conf..334e&link_type=abstract
Communicating Astronomy with the Public 2007: Proceedings from the IAU/National Observatory of Athens/ESA/ESO Conference, Athens
Astronomy and Astrophysics
Astronomy
Scientific paper
For the International Year of Astronomy to be deemed a success, astronomy must reach a significantly larger fraction of the general population than ever before. New and exciting pathways through outreach and education are already being developed. However, astronomers and communicators should also be looking at new pathways, ones in which entertainment, not education, is the imperative. These new pathways need to be found through the dark lands of mass popular culture, primarily through television.
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