Annals of scientific publishing: Johannes Petreius's letter to Rheticus.

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In the early 16th century Nuremberg had become the center of scholarly publishing in Germany, and Petreius was then its most distinguished printer. His letter has a naive humor and charm, particularly in its timeless commonplaces about riches and learning, its good humanist (and Lutheran) dismissal of scholasticism, and its pride in the culture and learning of Nuremberg. It is here translated in its entirety. While known slightly for its remarks on Copernicus, it is also of interest for its no doubt deliberate depiction of a discerning publisher, encouraging and rewarding learning, and always looking out to publish worthy books by learned men. Indeed, even today Petreius, in his own way a predecessor of Breitkopf, Teubner, and Springer, provides and admirable model of the scholarly and scientific publisher, promoting higher standards and willing to take more risks, not the least of them financial, than most modern publishers.

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