Astronomy and Astrophysics – Astronomy
Scientific paper
Jun 2008
adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2008ca07.conf...26f&link_type=abstract
Communicating Astronomy with the Public 2007: Proceedings from the IAU/National Observatory of Athens/ESA/ESO Conference, Athens
Astronomy and Astrophysics
Astronomy
Scientific paper
In January 2007 comet C/2006 P1, named McNaught, became brighter than Venus, was visible in the daytime sky and developed the most dramatic dust tail in recent memory. For those with clear skies during the crucial days and in the right geographical latitudes it was a sight to remember, a subject of everyday conversation, gaining local presence in the general media as well. But the world's media at large practically ignored what was literally the greatest astronomical story in decades, except in regional markets. This paper traces the surprising failure of the early 21st century media machinery to several interrelated factors and concludes that there was simply `no one in charge' at the crucial moments. Finally, the case of comet 17P/Holmes - which increased its brightness a million times two weeks after CAP2007 - is treated as a complementary case study in progress.
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