Outrageous Outreach — Unconventional Ways of Communicating Science

Details Outrageous Outreach — Unconventional Ways of Communicating Science Outrageous Outreach — Unconventional Ways of Communicating Science

Jul 2011

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2011capj...11...22s&link_type=abstract

Communicating Astronomy with the Public Journal, Volume 11, p.22

Astronomy and Astrophysics

Astronomy

Scientific paper

The golden rule of communication, advertising, public relations and marketing is "follow your target group". In this article, we look at how this mantra is applied in science communication and public outreach. Do we really follow our target groups? Do we regularly research the behaviour, interests and preferences of the individuals behind the demographic categories? Or do we just believe that we are following them when in fact we are "preaching to the converted" — the demographic group that is already intrinsically interested in science and actively scours the science sections of the national newspapers?

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