The End of the Rainbow? Color Schemes for Improved Data Graphics

Details The End of the Rainbow? Color Schemes for Improved Data Graphics The End of the Rainbow? Color Schemes for Improved Data Graphics

Oct 2004

adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2004eostr..85..385l&link_type=abstract

EOS Transactions, AGU, Volume 85, Issue 40, p. 385-391

Mathematics

Logic

4

General Or Miscellaneous: Techniques Applicable In Three Or More Fields, Public Issues: Education, Global Change: Instruments And Techniques

Scientific paper

Modern computer displays and printers enable the widespread use of color in scientific communication, but the expertise for designing effective graphics has not kept pace with the technology for producing them. Historically, even the most prestigious publications have tolerated high defect rates in figures and illustrations, and technological advances that make creating and reproducing graphics easier do not appear to have decreased the frequency of errors. Flawed graphics consequently beget more flawed graphics as authors emulate published examples. Color has the potential to enhance communication, but design mistakes can result in color figures that are less effective than gray scale displays of the same data. Empirical research on human subjects can build a fundamental understanding of visual perception and scientific methods can be used to evaluate existing designs, but creating effective data graphics is a design task and not fundamentally a scientific pursuit. Like writing well, creating good data graphics requires a combination of formal knowledge and artistic sensibility tempered by experience: a combination of ``substance, statistics, and design''.

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