Towards the characterization of individual users through Web analytics

Details Towards the characterization of individual users through Web analytics Towards the characterization of individual users through Web analytics

2009-01-05

arxiv.org/abs/0901.0498v1

Complex Sciences, 2247-2254 (2009)

Computer Science

Human-Computer Interaction

8 pages, 4 figures. To appear in Proceeding of Complex'09

Scientific paper

10.1007/978-3-642-02469-6_102

We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals between consecutive visits are measured and found to be independent of the level of activity of single users. The results indicate a rich variety of individual behaviors and seem to preclude the possibility of defining a characteristic frequency for each user in his/her visits to a single site.

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