Computer Science – Learning
Scientific paper
Dec 2009
adsabs.harvard.edu/cgi-bin/nph-data_query?bibcode=2009agufmed11a0566s&link_type=abstract
American Geophysical Union, Fall Meeting 2009, abstract #ED11A-0566
Computer Science
Learning
[0815] Education / Informal Education, [0825] Education / Teaching Methods, [0855] Education / Diversity
Scientific paper
NASA’s new scientific exploration of the Moon, coupled with the public’s interest in the Moon and innovative social networking approaches, is being leveraged to engage a fresh adult audience in lunar science and exploration. In July 2009 the Lunar and Planetary Institute (LPI) launched a lunar education new media portal, MyMoon. LPI is collaborating with lunar scientists, educators, artists - and the public - to populate the site with science content, diverse media exhibits, events, and opportunities for involvement. Through MyMoon, the general public interacts with lunar content that informs them about lunar science research and missions, and engages them in future plans for lunar exploration and eventual habitation. MyMoon’s objectives are to: 1) develop a dynamic, new media learning portal that will enable the general public, with a focus on adults ages 18-35; 2) host a growing, active audience that becomes further involved in NASA’s lunar exploration by sharing their ideas about lunar topics, creating their own materials, and participating in events and experiences; 3) build a community of enthusiasts through social networking media; 4) create a model for online engagement of audiences 18 to 35, and provide detailed evaluation data on best practices and strategies for success. Immersive new media technologies are changing the way that people interact, work, learn, and teach. These provide potentially high-impact opportunities for reaching an audience of young adults, age 18 to 35, that largely is not accessed by, or accessing, NASA (Dittmar, 2004). MyMoon strives to engage - and involve - this audience to build a community of enthusiasts for lunar scientific exploration through social networks and current and emerging new media platforms, including posting videos on YouTube, photo contests on Flickr, and sharing events and challenges on Facebook and Twitter. MyMoon features interactive exhibits that are audience driven and added on a quarterly basis. Contests and polls encourage audience involvement. Semi-monthly webcasts allow audience members to interact directly with scientists, authors, and artists. A guest blog encourages audience responses to current lunar events and provocative viewpoints. Evaluation is an integral component to the MyMoon project. Evaluation data are obtained in short bursts through visitor feedback, prompted by a virtual squirrel who dares visitors to share their impressions, ideas, and interests in lunar science and exploration. Based on evaluation data, the current challenge that faces MyMoon is marketing further to the target audience; numerous approaches are being tested and evaluated. Dittmar, M. 2004, “The Market Study for Space Exploration,” (Houston, TX, Dittmar Associates, Inc.)
Eriksson Anders
Shaner A.
Shipp S. S.
Shupla Christine
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